Skip to content
Dieline Studio
Make a dieline
Box styles

Box styles3 min readUpdated

Inserts

Loose in a box, a product slides, rubs against its neighbours and knocks into the walls. An insert stops that by giving each item its own place. A thank-you card on top counts as an insert too, though it holds nothing.

What an insert can be made of

InsertWhat it isWhat it does
FoamEPE, EVA or PU foam with a cut-out in the product's shapeGrips the product on every side and softens knocks
CorrugatedCorrugated board, folded into a platform or slotted into dividersGives each item a cell of its own, with some give from the flutes
Moulded pulpPaper pulp pressed in a mould, the way egg cartons are madeFollows the product's shape, since the mould is made for it
CardPaperboard, cut and folded around each itemKeeps items in place and on show; thin board, so it softens knocks only a little

Card and corrugatedCorrugated board A wavy sheet, the flute, glued between flat liners. Light, stiff and hard to crush: the board of shipping and mailer boxes. inserts either lie flat, with a cut-out for each item, or fold into a raised platform that holds the product above the floor. Foam inserts compares the three foams.

Dividers built into the box

Some boxes keep their contents apart with the same sheet of board, so they need no separate insert:

  • Beer box. At each end of our beer box the flapsFlap A panel hinged on a crease that folds over to close an end of a box or to hold it together. of the short sides and the fins on the long sides' flaps turn down into the box and cross, like the dividersDivider A wall of board inside a box that gives each item its own cell, like the six cells of a beer box. of a bottle crate: one wall down the middle and two across, six cells. The dividers are 50 mm deep at the top and at the bottom at any size.
  • Wine carriers. On the two bottle and three bottle wine carriers each bottle has its own window, and the window's cut-out folds in between the bottles as a partition.
  • Open tray. An open tray can itself go into a bigger box as an insert.

Dividers from the same sheet

Open a beer box. Its end flaps and fins lock into six cells at the top and at the bottom, with glue only on the side seam.

  • Cut
  • Crease
Open a beer box

The insert's own dieline

Apart from those built-in dividers, we draw the box only. A card or corrugated insert is a dieline of its own, which your box maker draws from the box's inside sizeInside dimensions A box's sizes measured inside, from crease to crease. This is what you type on our boxes, and what box makers quote.: the creaseCrease A fold line pressed into board so it bends cleanly, also called a score. Dashed green on our dielines. to crease size you typed. How much room to leave for an insert, and what to send its maker, is in Foam inserts; it works the same way for card and corrugated.

Inserts that carry a message

Thank-you cards, leaflets, instructions, coupons and warranty cards are inserts too. They don't hold anything, but they still need to fit: make the card a few millimetres smaller than the box's floor, so it drops in flat and doesn't bend at the edges.

Related guides

Feedback

A link or a photo of a sample, plus the sizes you need, saves us guessing.

so we can write back